Children playing at daycare Over the past 20 years, the cost of day care in the U.S. has doubled—for those lucky enough to find any at all. (Photo: Shutterstock)

Nine miles outside of Portland, Oregon, Nike’s corporate headquarters is a mecca of work-life balance. There are wooded trails, ponds and grassy knolls, with company-branded bikes employees are free to pedal from A to B. Inside, there are cafeterias, meditation rooms, a nearby deeply discounted employee store and, of course, every kind of athletic training facility imaginable.

But one of the company’s most valuable perks has nothing to do with athletics: the Nike Child Development Program, the subsidized, on-site day care available to working parents. Started in 1990, the program now accommodates over 500 families, with more than 500 on the waitlist.

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