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Over the years, service has been key to differentiating businesses in many industries, from automotive to retail to hospitality. With a growing number of options for the customer, service is often one of the best ways to truly set yourself apart from your competition. The modern-day benefits broker is no different.

The role of today’s benefits broker is much more consultative than it’s been in the past. With more players in the insurance market and expectations higher than ever before in terms of technology and administration, listening and providing thoughtful counsel to customers about all their options is critical.

A big part of this consultative approach includes the level of service you provide. Nowadays, service can mean different things to different people. But I believe there are a number of key ways you can provide outstanding service as a means of enhancing and growing your relationships with your customers while building a profitable business.

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