Today’s workforce is more multi-generational than ever, requiring HR leaders to use new communication tools, digital wellness platforms, and program personalization to improve wellness program participation and drive change. (Photo: Shutterstock)

As more millennials enter the workforce, engaging increasingly diverse employee-base requires a tech-savvy approach, using new communication tools and digital options to connect with workers. This is especially true for employers looking to achieve gains from their wellness program, helping to reduce health care costs and invest in the long-term health and well-being of their employees.

To help drive participation, HR leaders should embrace the use of technology to engage employees, especially millennials, who utilize technology to its fullest extent and rely on devices and social channels to stay connected. While traditional channels are still needed to communicate with the workforce, embracing new technology trends can help to extend the life of a wellness program beyond the workplace to fully connect with employees.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?


NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.