Today’s workforce is moremulti-generational than ever, requiring HR leaders to use newcommunication tools, digital wellness platforms, and programpersonalization to improve wellness program participation and drivechange. (Photo: Shutterstock)
As more millennials enter the workforce, engaging increasinglydiverse employee-base requires a tech-savvy approach, using newcommunication tools and digital options to connect with workers.This is especially true for employers looking to achieve gains fromtheir wellness program, helping to reduce health carecosts and invest in the long-term health and well-being of theiremployees.
To help drive participation, HR leaders should embrace the useof technology to engage employees, especially millennials, whoutilize technology to its fullest extent and rely on devices andsocial channels to stay connected. Whiletraditional channels are still needed to communicate with theworkforce, embracing new technology trends can help to extend thelife of a wellness program beyond the workplace to fully connectwith employees.
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