Like Bill Murray inGroundhog Day, we repeat the past as we plan enrollments, and it iseasy to fall into a rut. (Photo: Shutterstock)
The most memorable image from the movie ”Groundhog Day” is BillMurray waking up to his alarm every morning at 6:00, realizing thathe is to spend another day doing the same thing.
In the voluntary benefits world, we have our own Groundhog Day:fall enrollment. We repeat the past as we plan enrollments, and itis easy to fall into a rut. If that happens, we're unlikely to makethe most of our opportunities.
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