Groundhog Like Bill Murray in Groundhog Day, we repeat the past as we plan enrollments, and it is easy to fall into a rut. (Photo: Shutterstock)

The most memorable image from the movie ”Groundhog Day” is Bill Murray waking up to his alarm every morning at 6:00, realizing that he is to spend another day doing the same thing.

In the voluntary benefits world, we have our own Groundhog Day: fall enrollment. We repeat the past as we plan enrollments, and it is easy to fall into a rut. If that happens, we’re unlikely to make the most of our opportunities.

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