Like Bill Murray in Groundhog Day, we repeat the past as we plan enrollments, and it is easy to fall into a rut. (Photo: Shutterstock)
The most memorable image from the movie ”Groundhog Day” is Bill Murray waking up to his alarm every morning at 6:00, realizing that he is to spend another day doing the same thing.
In the voluntary benefits world, we have our own Groundhog Day: fall enrollment. We repeat the past as we plan enrollments, and it is easy to fall into a rut. If that happens, we're unlikely to make the most of our opportunities.
Like Bill Murray in the film, we need to think through how we can improve each aspect of our planning to build greater success.
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