Product news from DirectPath, Coterie Advisory Group, Limeade, Voya, and more. (Photo: Shutterstock)

Innovation never ends in the employee benefits industry. Here are some of the latest product announcements:

BrightPlan launched the BrightPlan Financial Wellness Coach. Using AI, it creates a personalized financial plan and provides ongoing guidance and actionable next steps for employees. The Coach advises on every major aspect of personal finance: spending analysis, goals-based planning, investing, debt management, estate planning, insurance, and financial education. It also calculates a financial wellness score and suggests steps employees can take to increase it. Employees also have access to a team of financial advisors from Plancorp.

GIS Health Care (GISHC) announced its Employer Hub, based on HealthStyles.Net, and adapted specifically for employers. It aims to provide convenient, intuitive access to an employer's investment, insurance, medical and wellness partners. It backstops the whole process with extensive support for caregivers, and is designed to offer executive-type support for all employees.