Product news from DirectPath, Coterie Advisory Group, Limeade, Voya, and more. (Photo: Shutterstock)

Innovation never ends in the employee benefits industry. Here are some of the latest product announcements:

BrightPlan launched the BrightPlan Financial Wellness Coach. Using AI, it creates a personalized financial plan and provides ongoing guidance and actionable next steps for employees. The Coach advises on every major aspect of personal finance: spending analysis, goals-based planning, investing, debt management, estate planning, insurance, and financial education. It also calculates a financial wellness score and suggests steps employees can take to increase it. Employees also have access to a team of financial advisors from Plancorp.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

C.J. Marwitz

C.J. Marwitz is a writer and editor.

More from this author


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.