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Product news from DirectPath, Coterie Advisory Group, Limeade, Voya, and more. (Photo: Shutterstock)

Innovation never ends in the employee benefits industry. Here are some of the latest product announcements:

BrightPlan launched the BrightPlan Financial Wellness Coach. Using AI, it creates a personalized financial plan and provides ongoing guidance and actionable next steps for employees. The Coach advises on every major aspect of personal finance: spending analysis, goals-based planning, investing, debt management, estate planning, insurance, and financial education. It also calculates a financial wellness score and suggests steps employees can take to increase it. Employees also have access to a team of financial advisors from Plancorp.

C.J. Marwitz

C.J. Marwitz is the editor for the retirement industry audience and a digital managing editor at BenefitsPRO. She is currently considering pitches for unpublished contributed content related to the employer-sponsored retirement plan arena. A former technology editor, advertising copywriter, and academic advisor, Marwitz is the mother of three and walker/stick-thrower/treat-giver to a Welsh Corgi named Leeloo.

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