Man ringing concierge bell Thetrue value of health care concierge services is their availabilitywhen a plan member needs the information.

You have just checked into the Hotel D'Aubusson, a 5-star luxuryhotel in Paris featuring a high-touch concierge service. You decideto test the service by inquiring about restaurant options. Youdon't want the cheapest place; after all, you are on the trip of alifetime. But, you are being cost-conscious. Can the conciergerecommend something?

"Well, madame, for you, we would recommend one of these fiverestaurants. The cuisine at all five is highly rated. Very fewdissatisfied customers, according to the reviews. The prices are abit on the high side, but not the highest. Neither are theybargain-hunters' choices. You could pay more at one of the finestrestaurants Paris has to offer, of course. But in truth, these fiveoffer excellent cuisine in a refined atmosphere at a price thatwill not make your eyes water."

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.