Everyone finds themselves in a crowded field. Thereare plenty of insurance professionals and other financialprofessionals around. If you want proof, look at theChamber of Commerce membership list. Count the bankers, financialadvisors and insurance agents. How do you establish yourbrand? Stand out in a crowded field? You need an action plan.
Behold, an action plan
These nine steps should help you develop a strategy to brandyourself.
1. What differentiates your firm from thecompetition? You need to build a list of atleast ten measurable reasons why you are different from the otherguys with a big building.
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