In this episode of theShiftShapers Podcast, host and Chief Transformation StrategistDavid Saltzman sits down with cognitive neuroscientist GlebTsipursky to talk about why "trusting your gut" could be the worstbusiness advice you could follow.

Gleb starts with breaking down the SWOT analysis and how thispopular business tool actually feeds into cognitive biases andmight not be producing the results you thought it would. He alsogives tips on how to avoid personal cognitive biases and introduces5 questions to ask yourself before a sale or another bigdecision.

SPONSOR: Shiftshapers Strategies (www.shiftshapersstrategies.com)

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