According to a recent survey, 59 percent of consumers willing to enroll in health programs are open to either a gift card or a premium discount in exchange for sharing their data. (Photo: Shutterstock)
More than a few workers are reticent to use fitness apps and other wellness tools provided by their employer-sponsored health care plan because they're too afraid HR will raise their premiums if they don't meet certain health metrics.
However, if they are offered financial incentives to use such tools, many just might change their mind, according to Aite Group report, "U.S. Health Insurance Rewards and Incentives-Motivating for Wellness."
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
