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Technology innovations in the employee benefits industry are emerging daily as companies create or enhance tools to help HR, benefits advisors, retirement advisors, and other practitioners do their jobs. “Personalization” is a key term we’re seeing more frequently in regards to employee benefits and retirement products, and, more recently, “hyper-personalization,” as companies seek to tailor services to their employees’ and clients’ individual needs. Here’s a sampling of what crossed our desk recently:

RightCapital introduced RightPay, a web-based service that enables financial advisors to collect financial planning fees from clients via credit card. Available to RightCapital subscribers, the add-on service allows advisors to track and manage completed and outstanding payments for all of their clients.

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C.J. Marwitz

C.J. Marwitz is the editor for the retirement industry audience and a digital managing editor at BenefitsPRO. She is currently considering pitches for unpublished contributed content related to the employer-sponsored retirement plan arena. A former technology editor, advertising copywriter, and academic advisor, Marwitz is the mother of three and walker/stick-thrower/treat-giver to an orange-and-white Welsh Corgi named Leeloo Dallas Multipass.

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