New benefits analytics tools give managers real-time data to showcase which benefits are being utilized and by which employee segment.

Today's candidate-driven market requires your employer-clients to work even harder to attract, engage and retain the talent that will allow them to compete in their fields. Thankfully, technology has transformed a substantial part of how employers and their candidates interact, from recruiting to hiring to onboarding. While employee benefits are often the second most valued job offer criteria, few employers are tapping into the power of technology to optimize their benefits offerings in a way that attracts and engages top talent.

Related: Data analytics offers a peek behind the curtain in employee benefits plans

There are specific ways technology can transform benefits to the advantage of both the employee and the employer. First, brokers and benefits managers are increasingly privy to critical data that allows them to develop employee benefits packages that cater to the unique needs of their workforce. It is also enabling employers to administer and personalize benefits in ways that improve engagement. Finally, technology now allows employers to make benefits flexible, catering to the needs of individual employees.