Benefits tech platform concept The traditional mainstream benefits are no longer enough to build a competitive compensation package, as new offerings evolve to address issues such as parental leave, emotional health and financial wellness. (Image: Shutterstock)

To compete in the war for talented and skilled workers, employers are in search of ways to enhance their overall value proposition and attract and retain the talent they need to propel their business forward. This time of dynamic change in the workplace presents an opportunity for brokers to broaden their consultancy. There has been a significant rise in buyers demanding advisement from their brokers beyond employee benefits.

Related: Expanding broker roles create new challenges, opportunities

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