"You have to empathize with the people you are truly serving: the employees." (Photo: Chris Bergin)

If you happen to spot Ben Conner and his dad, Jim, having lunch at their go-to Chick-Fil-A, you need to know there's a third, unseen, party at the table: Jim's dad and Ben's grandad, Henry Clay Conner, Jr.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.