2020 Broker of the Year finalist: Derek Winn
Derek Winn believes that education and learning are key to successful benefit sales.
“For me, the fun part is getting clients to take a journey they haven’t taken before.” (Photo: Adam Ewing) Before he became a benefits consultant, Derek Winn worked as a history teacher. And that background gives him some perspective on our current troubled times. “Where we are today is reminiscent of where we were in 2008,” he says, referring to the financial meltdown that led the country to the brink of a new Great Depression. “We didn’t have any guidance for that; today is eerily similar.”
Cutting through chaos and helping people focus on what’s in front of them describes the job of both an advisor and a teacher.
“I tell our employees, stop being a salesperson and start being an educator,” Winn says. “If you’re doing your job and you’re educating, everything just sort of sells itself.”
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