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Earth with a coronavirus virion (Credit: NIH; NASA)

While the story of COVID-19’s aftermath on our financial markets has yet to be written, one lesson around which traditional finance is starting to coalesce is that COVID-19 has highlighted the need for greater investment in climate solutions right now.

Like COVID-19, the costs of prevention are much cheaper than procrastination. What’s more, it’s quickly proving the investment case for impact investing to traditional investors — not just cutting-edge impact investors — like never before. As has been widely reported in recent weeks sustainable investing has thus far outperformed traditional markets during this crisis.

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