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Roughly 40 percent of the total emails annually received by U.S. workers (44 billion) are “not important,” and of those, 34 billion are automatically routed to trash.

As U.S. workers collectively receive 576 billion emails annually, employers embarking upon digital transformation should communicate strategically if they don’t want workers to just tune them out, according to GuideSpark’s report, “Strategic Corporate Communication: 5 Steps to Overcome the Noise and Increase Impact.

On behalf of GuideSpark, IDC surveyed 300 employers and found that each day, workers receive about 50 work-related emails, and every worker receives about nine “strategic corporate communication” emails per day. Roughly 40 percent of the total emails annually received by U.S. workers (44 billion) are “not important,” and of those, 34 billion are automatically routed to trash by email rules or other process, without being read or action taken by the workers receiving the messages.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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