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In 2008, a blog post on Gigaom asked the following question: "Would you attend a virtual conference in your field?" Enthusiasm for the concept was a bit muted, culminating in a final comment that pronounced, "Even though I hate going to conferences, I hate virtual conferences more."
Flash forward 12 years and our options appear a bit limited, to say the least. In our present COVID-19 reality, nearly all face-to-face gatherings have been moved online. Courtesy of MoneyCrashers and others, here are some ways to maximize the potential of a still relatively new phenomenon.
1. A virtual conference is still a conference, so treat it like one. The basics still have to be covered: Mark it on your calendar and block time (and space in your home!) for it. Think about what you want to get out of the event and schedule yourself for sessions that will help you satisfy those goals. And dress the part—getting out of your pajamas and into appropriate professional clothes will help you bridge the distance you might feel online and more like an active participant.
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Richard Binder
Richard Binder, based in New York, is part of the social media team at ALM. He is also a 2014 recipient of the ASPBE Award for Excellence in the Humorous/Fun Department.
