Shifting the mindset to think of employees as customers may be the key to a successful health benefit communications campaign. (Photo: Shutterstock)

Do we have telehealth benefits? Who do I call to get counseling for my daughter? I know I missed open enrollment, but can I make one small change?

To the dismay of many HR benefit professionals these questions are all too familiar, especially given the significant amount of time, money and people resources dedicated to offering turn-key benefits to their workforce. Employees often don’t pay attention or read the communications sent, and as a result many won’t participate and fully engage in the benefits package offered.

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