Shifting the mindset to think ofemployees as customers may be the key to a successful healthbenefit communications campaign. (Photo: Shutterstock)

Do we have telehealth benefits? Who do I call to get counselingfor my daughter? I know I missed open enrollment, but can I makeone small change?

To the dismay of many HR benefit professionals these questionsare all too familiar, especially given the significant amount oftime, money and people resources dedicated to offering turn-keybenefits to their workforce. Employees often don't pay attention orread the communications sent, and as a result many won'tparticipate and fully engage in the benefits packageoffered.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.