Shifting the mindset to think ofemployees as customers may be the key to a successful healthbenefit communications campaign. (Photo: Shutterstock)

Do we have telehealth benefits? Who do I call to get counselingfor my daughter? I know I missed open enrollment, but can I makeone small change?

To the dismay of many HR benefit professionals these questionsare all too familiar, especially given the significant amount oftime, money and people resources dedicated to offering turn-keybenefits to their workforce. Employees often don't pay attention orread the communications sent, and as a result many won'tparticipate and fully engage in the benefits packageoffered.

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