If we want our clients and our industry to embrace change, we have to embrace change first.

For many business owners, health care exists in a state of permanent contradiction. Business owners will share their outrage around the rising costs of the benefits plans as they see more and more of their bottom line eroding each year. At the same time, however, they resist making the radical changes necessary to address this radical problem. They want change, but will not make change.

As advisors viewing businesses from the outside, the dilemma and the obstacles seem clear to us. We see that there is a better path, we know that the path will deliver better results, but the business owner herself is resistant to change. “If only she could step back from the business and see the big picture,” we think to ourselves.

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