Best Buy’s pivot to virtual fitness during COVID yields results, more engagement
The coronavirus outbreak has forced corporate wellness programs to go digital--and the results have been positive.
By Ann Wyatt|July 03, 2020 at 10:20 AM
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Like many other corporate campuses, Best Buy’s 16,000-square-foot on-site fitness center (the Wellness Zone) that serves its 1,400-plus corporate employees, has been empty since mid-March when the COVID-19 pandemic began. As employees started working from home, it became obvious: the company had to do something to engage these 1,400-plus team members who were now working from home full-time for the foreseeable future and build off the momentum their onsite program provided with its fitness and well-being options.
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