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Person holding smiley face sign Inclusion and diversity aren’t about compliance or keeping up with marketing trends, they’re about understanding the importance of sense-making, idea generation and energy towards change. (Photo: Shutterstock)

Movements such as Black Lives Matter highlight how diverse our world is and how important that diversity is to people, businesses and society. However, it is not enough to be aware of differences. People also have the desire to have those differences accepted and valued.

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