"Information" silos When we think inside a silo, we make the error of constraining our thinking by considering the customer’s problem in terms of our own frame of reference. (Image: Shutterstock)

More than ever, benefits advisors and product providers need to think in terms of finding better solutions for new needs emerging from the COVID-19 pandemic. Learning and development can be cited as a good example of a function that has always been part of business but has largely never been viewed as an employee benefit. We’ve also seen areas like telemedicine, financial wellness and digital security jump forward as essential and growing needs in today’s environment.

Marty Traynor Marty Traynor is an Omaha-based consultant in the benefits field.

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