The session, “What Benefit Leaders Actually Want and How Brokers and Consultants Can Help,” was led by Artemis Health CEO Grant Gordon and HUB International regional director of financial consulting Steve Purkapile. Their conversation ranged from the concerns of benefits leaders to how data can help address those concerns clearly. Brokers and benefits leaders no longer have a choice in achieving a comfort level working with data, either. “Today data-driven advisory is a competitive advantage, but tomorrow it’s going to be a necessity,” declared Gordon.
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