A message to brokers and benefits leaders: Time to up your data game

“Today data-driven advisory is a competitive advantage, but tomorrow it’s going to be a necessity,” declared Artemis Health CEO Grant Gordon. (Credit: MiniStocker/Shutterstock.com)

In a Tuesday afternoon session at the BenefitsPRO Virtual Broker Expo, Robert Kelley, HR benefit consultant for the North Carolina Office of State Human Resources, made the case for collaboration between benefits specialists and broker/consultants. On Wednesday, two industry leaders argued for the importance of a third participant in that collaboration: Data.

The session, “What Benefit Leaders Actually Want and How Brokers and Consultants Can Help,” was led by Artemis Health CEO Grant Gordon and HUB International regional director of financial consulting Steve Purkapile. Their conversation ranged from the concerns of benefits leaders to how data can help address those concerns clearly. Brokers and benefits leaders no longer have a choice in achieving a comfort level working with data, either. “Today data-driven advisory is a competitive advantage, but tomorrow it’s going to be a necessity,” declared Gordon.