"Today data-driven advisory is a competitive advantage, but tomorrow it's going to be a necessity," declared Artemis Health CEO Grant Gordon. (Credit: MiniStocker/Shutterstock.com)

In a Tuesday afternoon session at the BenefitsPRO Virtual Broker Expo, Robert Kelley, HR benefit consultant for the North Carolina Office of State Human Resources, made the case for collaboration between benefits specialists and broker/consultants. On Wednesday, two industry leaders argued for the importance of a third participant in that collaboration: Data.

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Richard Binder

Richard Binder, based in New York, is part of the social media team at ALM. He is also a 2014 recipient of the ASPBE Award for Excellence in the Humorous/Fun Department.