Arrow on dial pointing toward person An essential function among today's benefits agencies is continually evaluating, refining and building in a thoughtful manner.

For a long time, the model of most, if not all benefits agencies looked nearly identical: a team of producers selling health insurance and other benefits products to employer clients, who were then passed on to account managers after the sale was made.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.