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David SaltzmanThis week’s episode is a conversation with Tom Malesic, Founder and CEO at EZSolution. Tom introduces basic digital marketing concepts on major social media platforms like Facebook and LinkedIn and goes into detail about finding your audience on Facebook and using industry tricks to reach them more effectively. He also shares unusual metrics that you can use to track your marketing progress as well as ways you can improve your lead generation website.

SPONSOR: ShiftShapers Strategies (www.shiftshapersstrategies.com)

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