Of uninsured millennials aware of the exchanges, 52.5% said they weren't aware tax credits are available to help them pay health insurance premiums.
As state-sponsored health insurance operations set up in response to the Affordable Care Act gear up for the 2021 open enrollment period, a survey has found millennials are in a quandary about the exchanges.
Of the 30% of millennials without health insurance, one third said they don't know they can get coverage on the exchanges, according to a survey sponsored by GetInsured, a technology provider for the operations.
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"The overall lack of knowledge among millennials on how to obtain an affordable, quality health care plan is striking," said Chini Krishnan, co-founder and CEO of GetInsured. "However, states that have built or transitioned to their own exchanges, such as Nevada and California, have been able to conduct targeted marketing campaigns to engage and educate their uninsured populations. They have the flexibility to make use of local data and marketing investments that drive these important messages, and are free from the budgetary constraints of the federal government."
Of uninsured millennials aware of the exchanges, 52.5% said they weren't aware tax credits are available to help them pay health insurance premiums.
The chief reason for lacking health insurance among the "don't haves" was cost (42.2%) with the second largest group saying they are naked when it comes to the coverage because they lost it when they lost their job in the pandemic (22.8%).
Only 5.1% claimed they are going without because they don't think they need it.
Reviewing the findings, GetInsured called upon the states operating on healthcare.gov to take a look at their public outreach capabilities and consider how their marketing efforts – and subsequent enrollments – could be improved to reach the maximum number of people possible.
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