hand written sign on business entrance saying closed until further notice (Photo: Shutterstock)

Low consumer confidence related to COVID-19 continues to plague small businesses. In a survey of 6,325 small business owners conducted by Alignable between Sept. 18 and Sept. 21, 60 percent said they continue to experience negative financial impacts related to the pandemic, and nearly half of those said the impacts are significant.

While some encouraging trends have begun to emerge and impact levels are showing signs of declining, Alignable said the situation is ‘ugly.’ The survey found a high degree of pessimism among small business owners, with 42 percent saying they expect fourth-quarter revenues to come in below what they need to stay in business.

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