highway sign pointing to high deductibleBecause price is such a strong determinant in plan choice, even the promise of a longer (and better) fade into the sunset may not overcome the historic consumer resistance to plan cost.

Once again we welcome plan enrollment season, when most enrollees tend to stick with the plan they already have–and some may be choosing a plan that's killing them. At least, killing them faster than another plan they might have chosen.

This is the morbid conclusion of research from the Yale School of Management. A team led by Jason Abaluck, a Yale prof in the school of economics, decided to take on a tough assignment: How much do annual Medicare Advantage plan mortality rates vary? And, if people knew about the differences and acted upon them, how many fewer might die this year?

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.