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event outside on grass under lights with people space apart sitting on the grass (Photo: Shutterstock)

Some people seem untouchable.  They have the potential to be good clients, yet the gatekeepers do an excellent job of steering others away.  If you feel they are worth the time and effort to cultivate, there are ways of getting in front of them.  Here’s the caveat: It’s social first, business later.

The concept is to attend galas and other events for nonprofits, where your target firm is a major sponsor or event honoree.  You won’t be the first.

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