3 innovative strategies for improving group retention

Few seasons have proven more challenging to the book of business for brokers than the season following the implementation of the Affordable Care Act.  In many ways, it felt as if the entire industry was imploding upon itself, as rates skyrocketed and coverages worsened.  Many brokers and employers attempted to just put their heads down and hope for it to finally stabilize.  But unfortunately, the problem hasn’t stopped.

Perpetually increasing costs at the same time that plans continue to get worse makes traditional group health insurance feel like a constant, uphill battle for customer retention.  Thankfully, necessity promotes invention.  And though it’s not as dramatic as a phoenix rising from the ashes, the implosion of those old group plans has led to incredible innovations to help cut costs and offer better care for employees.

If you have been looking for new ways to stay competitive during renewal and open enrollment season, check out the following overview of the top three strategies to improve group retention: