People cutouts with stethoscope CFOs understand that the superficial cost of a health plan can be badly offset by poor health outcomes that undermine productivity, cut into revenue, and erode employee morale. (Photo: Shutterstock)

CFOs have apparently been paying closer attention to the efficacy–rather than the cost– of employee benefits packages than many in the benefits business realized. And, since major benefits decisions are often made at the CFO level, it may be time to revise the employee benefits package sales pitch.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.