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In 2020, most businesses had to throw their strategic plans and goals for the year out the window pretty early on, pivoting quickly to address the myriad issues caused by the pandemic and resulting economic turmoil. Successful brokers did so deftly and seamlessly, and what’s more, were also able to capitalize on new opportunities.
As we head into a new year and a new world, our annual list of 100 sales and marketing tips has been updated to reflect the new strategies brokers will need in order to best handle whatever life throws at us.
Related: How to create a strong brand identity and marketing strategy for today’s market
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Emily Payne is managing editor at BenefitsPRO. A Wisconsin native, she spent the past eight years writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
Lonny Stormo, CEO of Pops Diabetes Care, describes what these tech advances in areas like diabetics could offer as we lean toward consumer-driven healthcare.
Benefits brokers have had to get pretty creative in their communications strategies as of late. Which of these tips have you tried?
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Help Clients Take Care of Business by Taking Care of Burnout
Help your clients address employee burnout with this informational playbook.
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The Consumerization of Health Care
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Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.
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