Woman on fitness tracker illustration Consumers have come to expect a personalized brand experience, and that extends to their continuum of care.

Moving into 2021, there's widespread acknowledgment that the workplace–and what employees expect from it–has changed forever. We can expect larger consumer-focused trends in health care, like telehealth and patient-centered care, to begin spilling over into employees' benefits wish lists. As companies determine how to keep employees engaged during remote and hybrid 'work from home' models for the foreseeable future, the boundaries between work and home are increasingly blurred, and employees are looking to their employers for resources that go beyond traditional benefit offerings.

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