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The COVID-19 pandemic has highlighted different ways that employers can offer benefits that help employees at different stages of their lives. One-size-fits-all benefits plans may not serve the needs of diverse workforces anymore.

“You don’t necessarily have to tie employees into demographic bands based on when they were born,” said Rick Fuerman, head of defined contribution marketing at Hartford Funds. “It’s more about offering benefits around life events that aren’t defined by a generational tag.”

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