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Office worker cutout If certain demographics report feeling disengaged or excluded from company culture, that might call for new diversity and inclusion goals. (Photo: Shutterstock)

Culture is the summation of all the thousands of interactions, norms, and behaviors at a company. But you can’t just hire good people and expect the Best Places to Work awards to start piling up.

Leaders have to foster and maintain company culture or it can go downhill fast. Culture builds on itself through engaged employees, and that culture, in turn, helps employees stay engaged. Engagement surveys are a powerful tool for ensuring employees stay plugged into your culture and satisfied with their day-to-day experience.

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