An auto-enrollment feature could help insurance plan enrollees who otherwise would drop out of coverage, primarily due to the “hassle cost.”

A new study from Harvard University suggests that for some health insurance enrollees, the hassle of paying premiums is a barrier to maintaining health insurance—and explores an option that could keep them insured when traditional practices would have resulted in their termination from a policy.

The paper, entitled, “Can Automatic Retention Improve Health Insurance Outcomes?” looked at data from the pre-Affordable Care Act (ACA) state insurance market in Massachusetts. The paper explored the idea that for some markets, even low-cost options can lose enrollees who find the challenges of choosing plans or making payments to be a barrier to remaining insured.

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