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Arrow breaking through wall Chelsea Whalley wishes someone would have told her about the difficulties she would face as she went against industry norms. So she’s making sure to tell you. (Image: Shutterstock)

Have you ever left a conference feeling inspired and re-energized about your business, only to return to your work with no idea how to implement the new ideas you learned? It’s easy to remember the people who spoke and a few of the buzzwords they said, but how do you actually DO IT?

The innovative benefit concepts we learn about at conferences can be mesmerizing. I vividly recall sitting in a benefits conference session four years ago and listening to presenters talk about “cost containment,” “transparency” and “supply chain management.” I was on the edge of my seat, as these concepts were exactly what my business partner and I committed to when we merged our agencies together. I remember listening harder and harder as the presentation went on, waiting to hear the specific and tangible actions I could take to actually start doing these things.



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