Voluntary Benefits: Why Pet Insurance is Trending & Your Clients Should Offer It



This event is available for on-demand viewing. If you have previously registered click here to login using the email you registered with. 

Cost: Complimentary

Produced & Sponsored by:



Attracting and retaining talent with benefits relevant to a diverse workforce is a challenge for many employers. Coming out of a pandemic, this challenge is even greater, with new shifts in the market emerging. Trends that arose from the pandemic certainly included pet adoptions, and pet insurance is still a largely untapped industry that can set brokers and their clients apart — especially when it comes to recruiting and employee satisfaction.

Join this complimentary webcast to get an overview of the current voluntary benefits landscape and the challenges it presents for clients and employees. Topics discussed will include:

  • New details on the Pet Insurance market, and how to use them to guide conversations about benefits programs in 2021 and beyond

  • Why you or your clients may not have considered offering products like pet insurance that are in high demand

  • The pet insurance product development process and how the product can add value and help meet the needs of employees at all life stages

REGISTER NOW! (Not able to attend? STILL REGISTER you will receive an email with how to access the recording of the event)


Casey Brown – Program Manager, GRM U.S. Marketing

Casey is a Marketing Program Manager, leading marketing efforts for all Accident & Health products at Liberty Mutual, including Pet Insurance. She has more than 15 years’ experience in Marketing and Advertising in the Retail, QSR, Tech, and Financial Services industries. Having the chance to work on Pet Insurance has been a dream come true having grown up with animals in her household since she can remember. Over the last year she has influenced the Liberty Mutual Pet Insurance customer experience and communication strategy in both the consumer and B2B space. She lives just south of Boston, Massachusetts with her husband, two-year-old daughter, and twelve-year-old cat.

Sara McClain – Assistant Director, Product Research, Liberty Mutual Insurance

Sara is the Assistant Director of Product Research in the Accident and Health group at Liberty Mutual. After several years of working on supplemental health products, she is delighted to focus her efforts exclusively on pet health insurance, on which work includes market research, form development, and product training, along with other aspects of product development. She currently lives near South Bend, Indiana with her husband, seven-year-old stepson, and two-year-old tabby cat.

Joy Kmetz – Director, Partner Relationship Management, Liberty Mutual Insurance

Joy is the Director of Partner Relationship Management in the Accident and Health group at Liberty Mutual. Joy has 16 years’ experience with voluntary benefits including Auto, Home, Pet, Accident and Health Insurance. She currently lives in Essex, CT where she enjoys coastal activities and time with family.