Companies who rely on more traditional outreach methods (like handing out packets of information with paycheck stubs or leaving notes tacked up in break room bulletin boards) often fail to effectively reach frontline workers.

We're just a couple of weeks into summer… schools are out, the days are hot, employees are burning through their vacation days. You know what that means? Open enrollment is just around the corner!

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.