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TikTok and other social media channels: A recruiting avenue worth exploring?

Eric Sydell, executive vice president of Innovation at Modern Hire, explores the pros and cons of recruiting job candidates via social sites.

Before your hiring team decides to open the floodgates of social media recruiting, it’s essential to think about whether such channels fit with your company’s goals and what you really stand to gain.

Where did your company’s last new hire come from? Did they find your job posting on LinkedIn, or perhaps ZipRecruiter, Monster or Indeed? What about TikTok?

Yes, in today’s cutthroat recruiting environment companies are leaving no stone unturned. But are things like video resumes and hashtags an effective way to expand the candidate pool and find the best individuals for the job, or are they just passing fad?

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Emily Payne

Emily Payne

Emily Payne is the current deputy editor for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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