Before your hiring team decides to open the floodgates of social media recruiting, it's essential to think about whether such channels fit with your company's goals and what you really stand to gain.

Where did your company's last new hire come from? Did they find your job posting on LinkedIn, or perhaps ZipRecruiter, Monster or Indeed? What about TikTok?

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.