When it comes to health care, George WIll says, "We have to give Americans more skin in the game." Sound familiar? (Torrey Schenewerk, GCS Photography Inc.)

If George Will had his way, corporate benefits would be tailored with a simple concept in mind: people are responsible for their own health. If you are a fan of the renowned libertarian-conservative political commentator and author, this sentiment should not come as a surprise. Of course, one of the keynote speakers at the BenefitsPRO Broker EXPO conference, Will did not actually say personal responsibility should be the guiding star for benefits decisions. More precisely, what he told the audience is that the American people have to be told that they are responsible for keeping themselves healthy.

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