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Buckle up: What George Will has to tell the benefits community isn’t pretty
Unable to attend this year's Broker Expo in San Diego? Or maybe there were just too many great sessions to attend them all? Catch up on what you missed in our latest roundup.
Imagine, if you will, a company that makes culture its top priority instead of, say, revenue generation or product development. What would such an initiative look like? Surely, it would be similar in that it would be measurable with definable goals and ROI. Not necessarily, say the experts at a panel at BenefitsPRO Broker EXPO 2021. Many of the industry’s most recognized benefits leaders tackled the hard questions surrounding the C’s in our not-so “new” normal: culture, communication and creativity.
“I see a lot of clients wanting to see immediate ROI on it and that isn’t possible in my opinion,” said Andrew McNeil of Arrow Benefits Group.” If you see things working smoothly, that is the ROI but it doesn’t happen overnight.”
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