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Perhaps the most important piece of advice for a benefits professional is to define your success measures upfront.

Open enrollment is right around the corner. As companies compete to attract and retain talent in a bounce-back economy, many are looking to strong benefits plans to set themselves apart. Yet just as employers are working to differentiate themselves in a sea of hiring notices, benefits vendors are working to make their solutions stand out to employers. So many competing interests can make the process of selecting and finalizing a solution overwhelming: What do employees actually want, and what vendors will actually deliver it?

Related: Summer vacation: A great time to prep for open enrollment

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