Amazon's push into health care continues at an aggressive pace.

On Sept. 7, BusinessInsider.com reported that Amazon Care — launched in 2019 to provide virtual and in-home health care services for Amazon employees in the Seattle area and then expanded in March with in-person services rolling out in the company's home state of Washington, as well as Washington, D.C., and Baltimore — aims to offer multiple services in 20 additional cities over the next several months.

Cheese under box trap The Amazon trap

Cigna, Aetna and others in the health care space would be well-served to look at what happened to Toys "R" Us or Borders not so long ago.

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