Confused woman with hands in air How can we expect our participants to be savvy health care shoppers when they don't understand their shopping list? (Photo: Shutterstock)

Recently, several states and the Centers for Medicare and Medicaid (the largest health care payer) have implemented health care price transparency measures to help address the unsustainable rise of health care costs. Experts anticipate that pricing information and comparison shopping will allow competition to push prices lower. While price transparency tools are a big improvement, we also need to ensure that consumers are equipped to use that information to make smart decisions.

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