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In cases where an organization is offering slightly lower salary compensation in favor of a larger share of stock options, it’s critical to educate employees about how those shares work. (Photo: Shutterstock)

Companies today need to ensure their employees understand the value and potentially exciting rewards that make equity and stock attractive benefits. Use these tips for communications that truly connect your workforce with their equity programs.

Although equity programs are a valuable, exciting component of an employee’s total rewards package, they’re often not well understood – or they’re simply undervalued. That’s because equity plans are inherently complex, and people teams don’t always have the resources to communicate equity compensation, and specifically why employees should be invested in them. Getting at this “why” for employees is critical in engaging them in an ongoing conversation about stock options or other employee equity programs.

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