“When you take care of your team, they’ll take care of your business.” – Richard Branson (Credit: tadamichi/Shutterstock)

We hear business leaders say all the time, “Our people are our greatest asset.” Often, this is nothing more than a gratuitous platitude. That’s so unfortunate because the spirit of this statement is spot-on.

That said, I’m not a big fan of thinking of team members as “assets” or “human capital.” For me, those labels dehumanize the individual and limit the potential they bring to your organization.

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