In brief, voluntary benefit offerings need to be relevant, easy and affordable.

Voluntary benefits are hot. I read about them in BenefitsPRO and other places virtually every month. They’re talked about in carrier promotions online, in print and in webinars. Benefit administration companies tell us they make it easy for employers and their employees, while brokers, advisors and benefit enrollment/communications claim their expertise will assist employers design the right benefits package and will help employees make great enrollment decisions. With all these voices telling everyone how exciting voluntary benefit opportunities are, surely everyone must understand the basics, right?

Marty Traynor Marty Traynor is an Omaha-based consultant in the benefits field.

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