Delivering a personalized health benefits experience means giving people the information they need to make informed care decisions that are best for their unique needs. (Photo: IRStone/Adobe Stock)

As the talent market remains incredibly tight amid high rates of turnover, employers everywhere are evaluating the best ways to attract and retain talent. For many, personalizing the employee experience, including benefits, has become a top priority.

In fact, Willis Towers Watson reported 69% of employers plan to “differentiate and customize their benefit programs over the next two years,” up from 23% today.

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