green hedges make a green arrow trending upward, tended by people on ladders pruning "If you truly care about making the world a better place, early talent will find that valuable no matter how far along you are in the process," says Casey Welch. (Photo: Shutterstock)

If the pandemic has tought us anything, it's that competiting on salary alone is not enough to stand out in today's talent market. Employers must show they care about their workers, offering flexible and hybrid scheduling to help promote work/life balance, as well as creating a supportive company culture.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.